The tea itself takes a backseat, which is kind of a bummer. The peach is unmistakable and it pairs with the agave to create a light acidic tang that follows each gulp. The peach flavor is evident right off the pour, and that holds true in the first sip. On top of that, bright red lettering on a gold can basically makes this an act of aggression when it comes to a colorblind guy like me trying to read anything on the label. Peach has grown on me recently, but I don’t know if I’d make it a top iced tea pairing. Liquid Death turned away from the more popular raspberry iced tea to roll with the more controversial peach - the very drink Michael Scott abhorred in The Office (at least when it came to picking a beverage for Stanley). Instead of 16-ounce pounders these come in 19.2-ounce stovepipe cans that have been a trend in macrobreweries trying to look like microbreweries over the past decade. They also carry the brand’s beer-inspired packaging forward. The new sweetened teas clock in at 30 calories and 30 milligrams of caffeine across three flavors - the two mentioned above as well as a peach tea called … “Rest in Peach” (fine whatever it’s better than most of these stupid names). Yep, Liquid Death is making iced tea now. The company that gave us flavors like “Berry it Alive” (… uh), “Severed Lime” (not a thing) and “Mango Chainsaw” (extremely not a thing) is now back with “Grim Leafer” and (biiiiig sigh) … “Armless Palmer.” This, of course, has created an opportunity for brand extensions. He also probably thinks it’s less dumb now because, well, $700 million. It’s always La Croix), founder Mike Cessario gave his water “the dumbest name.” His quote. In order to stand out from a sea of pamplemousses and seltzers that taste like nothing (La Croix. A water brand that took a simple concept - cans and aggression - and turned it into a business worth, at last estimation, $700 million. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Welcome back to FTW’s Beverage of the Week series.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |